Take a crash course in innovation

Having trouble viewing this email? Click here to see it in a web browser. IT MAY BE A SIMULATION. BUT THE INSIGHTS YOU'LL GAIN ARE VERY REAL. If you want your company to thrive in today's fast-paced, hyper-competitive marketplace, you've got to live by a simple maxim: innovate or perish. Unfortunately, that's far easier said than done. The reality is, there are plenty of factors that threaten to undermine your innovation imperative—tight budgets, existing customers' needs, core business demands, timing constraints. Finding the path that leads to a fruitful outcome amid the myriad obstacles to success takes more than luck. It takes experience. Which is precisely what you'll get with Harvard Business Review's Strategic Innovation Simulation: Back Bay Battery. This powerful single-player simulation, based on the work of internationally renowned innovation expert, Clayton Christensen, puts you in the role of a senior executive at Back Bay Battery where you're responsible for balancing the investment strategies of mature and emerging battery technologies to successfully capitalize on market opportunities. For just $37.50* you'll get access to one of the most powerful simulations on the market. Over the course of eight simulated years, you'll gain valuable firsthand perspective on: The management challenges of simultaneously investing in a core business and in innovation The importance of optimizing the timing and level of investment in innovation The nature and impact of disruptive technologies The difficulty of innovating under financial constraints and an organization's impatience for growth The principles of the S-shaped growth curve associated with technology diffusion and substitution Run the 90-minute simulation as many times as you like and test a variety of approaches to this classic innovator's dilemma. You'll be scored on a range of criteria, including sales growth, unit cost, revenue, profits and financial trends. It's the most practical, realistic and comprehensive way to get real-world-ready experience harnessing the power—and avoiding the risks—of innovation. So don't wait. Access Strategic Innovation Simulation: Back Bay Battery today for just $37.50*. BUY NOW If you need assistance ordering online, call us toll-free at 800-668-6780 and mention referral code 01798. Outside the U.S. and Canada, +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. BUY NOW » $37.50* Product #7015HB *Six month single user license Copyright © 2013 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7450 outside the U.S. and Canada)