Since 1996, when a Democratic president signed the Defense of Marriage Act into law, to 2013, when a right-leaning Supreme Court deemed the law unconstitutional, a lot has changed. And smart marketers — on the backs of resilient equality activists — helped to make the final push possible. One way they garnered support was by framing the debate around traditional American tropes such as freedom and liberty. As a result, marriage equality was looked at as a family issue, instead of a constitutional one.
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