Thursday, 1 August 2013

The Daily Alert from Harvard Business Review

  Daily Alert - Harvard Business Review

August 01, 2013

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The Future of Corporate IT Looks a Lot Like Google

By Jeanne G. Harris, Allan E. Alter, and Kelly L Dempski


Managing yourself

Want to Know What Really Makes You Happy? Try Tracking It by H. James Wilson

Start your data-gathering process by taking this short assessment.


Customers

The Perils of Being a Social Media Holdout by Clara Shih and Lisa Shalett

Your business is at risk if you're still avoiding the inevitable tweet.


Marketing

How E-Mail Marketers Can Survive Gmail's Tabbed Inbox by Morra Aarons-Mele

To start, craft messages your subscribers actually want to read.


Economy

Well-Being Rebounds 1 Year After a Rise in Gasoline Prices by Andrew O'Connell

People may interpret gasoline prices as indicative of overall macroeconomic conditions.


Strategy

If You Want to Raise Prices, Tell a Better Story by Ty Montague

In a world of abundance, an authentic, meaning-rich story can drive a company's margins up.





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