Going global, conventional wisdom says, is a very difficult thing to pull off. But things are changing. You don't need a grand master plan to establish a global presence; instead you can let your customers dictate your actions. Apple, for example, didn't rush to expand its retail stores into foreign markets. But when international customers started flocking to U.S. outlets to buy iPhones, the company began to expand its reach into other countries. This is good news for small businesses, too: If the international demand exists, making a translated version of your website, offering online help, or hiring a few expats to work in sales are enough to make a splash.
No comments:
Post a Comment