There's no shortage of management gurus nowadays. Peruse the business section at any airport bookstore, and you're sure to see a bunch of books that promise to have uncovered the NEXT BIG IDEA. The formula, no matter the author, is usually the same. Give the idea a catchy name, include case studies of companies that have outperformed their peers, back up those studies with "objective" data, and then reveal the common characteristics that make the companies so great. The problem — and academic research backs up this claim — is these ideas don't usually pan out. Early adopters tend to over-exaggerate the benefits of these "best practices," and some of them can even be harmful to long-term innovation efforts. So beware. The siren-song of management fads may sound sweet to the ear, but can also sing you to shipwreck.
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