Bad social-media reviews can be a thorn in a business's side. Sometimes the dissatisfaction is warranted, of course, and furor can help hold people accountable. But what about bad customers? Shouldn't they be held accountable, too? Absolutely. That's why some businesses, including car services and rental-share companies, are flipping the script and rating their customers. There are now consequences to acting up. And as more businesses jump on board, and as the use of analytics continues to grow, perhaps a new form of dynamic pricing will evolve. Want to act like a jerk? Fine. But it's going to cost you.
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