Innovation, innovation, innovation: companies mine for it as if it were gold. And no wonder. Since new start-ups are finding it easier and easier to claim a huge chunk of market share, corporations are trying to step up their game. Unfortunately, they can't seem to get out of their own way. One way they undermine themselves is by failing to define success. What is the product supposed to do? What do we want from it? Simple questions, yes, but ones that some companies fail to answer. Another common problem: treating the innovation team as if it were a secret ops unit — placing it off on an island, far away from other business units. And last, but not least, companies who fear experimentation, and the inevitable failure that comes along with it, tend to shoot themselves in the foot more often than not.
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