Want more profits out of your customers? Here's how.

Having trouble viewing this email? Click here to see it in a web browser. START PUTTING YOUR CUSTOMERS TO WORK FOR YOUR BUSINESS Engaging your customers and employees through social technology can yield tangible business advantages. But only if you know what you're doing. Corporate executives used to be the ones who called the shots and controlled the conversation when it came to their products and services. But today, thanks in large part to social technologies, customers play an equally vital role. This specially priced collection will show you how to tap into the energy, ideas and influence of your customers and employees—and gain a competitive edge. The Customer-Centric Collection will enable you to more effectively harness the power of social media, improve and capitalize on customer relationships, and use technology to foster community and collaboration. If you're looking for both a big picture view of today's social technology landscape as well as actionable strategies for your business, this is the collection you need. The Customer-Centric Collection will help you: Improve and capitalize on your most valuable customer relationships Effectively use social technologies like Twitter, Facebook and YouTube in your marketing efforts Use technology to build communities and enable collaboration that yields measurable business value Protect and strengthen your company's public image ORDER NOW Only $55* Product #9757BN Special Collection The complete Customer-Centric Collection is yours for only $55* — a savings of more than 25% off the individual book prices » BUY NOW The Customer-Centric Collection includes: The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset By Bill Lee In this book, Customer Strategy Group CEO Bill Lee demonstrates how you can achieve growth by maximizing your "return on relationship" with select customers. Numerous case studies illustrate how customers can help market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, improve innovation and more. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies By Charlene Li and Josh Bernoff Charlene Li and Josh Bernoff's in-depth exploration of the social media landscape is required reading for executives looking to capitalize on the opportunities presented by Twitter, Facebook, YouTube and other social technologies while preserving and improving their public image. The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees By Anthony Bradley and Mark P. McDonald This book highlights the benefits and challenges of using social technology to tap the power of customers and employees, revealing what managers must do to make collaboration a source of enduring competitive advantage. Start harnessing the profit potential of your customers and employees today with the Customer-Centric Collection for just $55* » BUY NOW To order by phone, call us toll-free at 800-668-6780 and mention referral code 01865. Outside the U.S. and Canada, call +1-617-783-7450. * Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or import fees imposed by the country of import. Please check with your customs office for details. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)