Harry Potter was a blockbuster hit. But why? What characteristics made it so special? Well, according to social-science research, nothing at all. Most big blockbusters are flukes, and luck played a much larger role in their success than many of us would like to believe. Chalk it up to the effects of social influence. Since our decisions tend to be influenced by the tastes, choices, and preferences of other easily-influenced people, the hit-making business can be very random and unpredictable. Don't let anyone convince you otherwise.
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