The Daily Idea from Harvard Business Review

 

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November 06, 2013 The Washington Redskins Should Turn Controversy Into a Business Opportunity The Washington Redskins are facing a lot of pressure from pundits, journalists, fans, and Native American groups to change their "culturally-insensitive" name. To be fair, it isn't an easy business decision for the team to make. For one, the Redskins name is an integral part of its history. Plus, a new name could potentially weaken its brand. But if the issue continues to pick up steam, the organization will have a much bigger problem on its hands than it does now. So perhaps the best long-term decision the team can make is to swallow its pride. If the new name is great, and if it better represents the core values of its city and fan base, merchandise sales are sure to go up, and the team could pick up new fans in the process as well. SOURCE: How the Redskins Could Ditch Their Name – But Keep Their Fans by Tim Halloran

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