Dual Transformation Scott D. Anthony, Clark G. Gilbert, & Mark W. Johnson Game-changing disruptions will likely unfold on your watch. Be ready. In “Dual Transformation,” Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Their book shows you how your company can come out of a market shift stronger and more profitable by using the core dual transformation framework: Transformation A: Repositioning today’s business to maximize its resilience, and Transformation B: Creating a new growth engine for the future. |
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