Social media is an effective tool for expanding your network, but reaching out to people you don’t know can be awkward. You’ll have a better chance of success if you prioritize people who are close to your level in their careers. This network will grow in seniority with you and can connect you with opportunities down the line — and peers are more likely to respond than someone in the C-suite anyway. Make sure your initial message is brief and personal; approach it as you would a handwritten note. Think of the three points you want to convey, and let your natural voice come through. If you and the person have something in common, like a shared interest or mutual friend, mention it. It’s also a good idea to be direct (and polite) about what you’re looking for. If you’re seeking advice, for example, you can say, “I'm struggling with a business problem and would love to find out what you think. Can I buy you coffee?”
Adapted from “The Best Ways to Use Social Media to Expand Your Network,” by Doug Camplejohn
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