Saturday 20 July 2013

Don't let your writing hold you back

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One-Third of Professionals Write Poorly.
Don't Be One of Them.
Harvard Business Review
HBR Guide to Better Business Writing
Does writing for an audience of senior managers or key stakeholders get your heart pounding—in a bad way? Do you stare at your blank screen for several painful minutes, type in a few words, delete them, type a few more, delete again, and then go refill your coffee? Do your reports meander and raise more questions than they answer? When you send e-mails to colleagues, do your messages disappear into a void, never to be read, or acted on?
Many of us fumble for the right words and tone when we write, even if we're confident and articulate when we speak. But it doesn't have to be that way. Good business writing is a skill you must cultivate to succeed: you'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them.
This guide will help you:
Push past writer's block
Grab—and keep—readers' attention
Earn credibility with tough audiences
Organize your ideas
Trim the fat from your writing
Strike the right tone
Brush up on grammar, punctuation, and usage
This guide is yours for only $19.95*.
HBR Guide to Better Business Writing
ORDER NOW
Only $19.95*
Product #10946
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