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July 29, 2013 To Make Innovation Stick, Try Trying By Gretchen Gavett Why recognizing invisibility is the key to solving large-scale problems, and a eulogy for a storied profession. These stories and more in this week's scouting report on provocative ideas for business.

Sales Research: How Sensory Information Influences Price Decisions by Steve W. Martin Words, sights, and sounds can lead consumers to put different values on products. Managing yourself The Art of Irresistible Email by Katie Smith Milway Master the message before hitting send. IT management The Real Power of Enterprise Social Media Platforms by Michael Schrage It's about empowering teams and individuals to reach within and across organizations to effect change. Government SAC and the Strange Focus on Insider Trading by Justin Fox Prosecutors go after it and not other financial misdeeds because they like to win. Entrepreneurship A History of Entrepreneurship Can Hurt Your Job Prospects by Andrew O'Connell Self-employment sends a negative signal to job markets.

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