Weekly Hotlist: Your Brand Is the Exhaust Fume of the Engine of Your Life

 

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July 08, 2013 Your Brand Is the Exhaust Fume of the Engine of Your Life By Nilofer Merchant If you want people to be impressed with you, build something awesome.

Entrepreneurship The Next Big Opportunity for Startups by Jessica Lawrence To really reinvent the way we work, startups need to go beyond the beer fridge. Job search How to Ace an Internal Interview by Amy Gallo It's trickier than you think. Innovation At Last, a New Business Model for Tesla by Karan Girotra and Serguei Netessine Borrowing from Better Place, the company just upped its chances of success. Marketing What Made Same-Sex Marriage Go Viral? by Morra Aarons-Mele Fewer rainbow flags and more American flags. Customer service Here's How to Actually Empower Customer Service Employees by Chris DeRose and Noel Tichy A five-step process for putting power in the hands of those who need it most. Getting buy-in Practical Tips for Overcoming Resistance by Mark Goulston Use the techniques hostage negotiators use. Education A New Use for MOOCs: Real-World Problem Solving by Zafrin Nurmohamed, Nabeel Gillani, and Michael Lenox Connecting companies with classrooms yields benefits for both. Motivation Know Your Team's Motivational Mindset by Video Heidi Grant Halvorson, author of "Nine Things Successful People Do Differently," urges leaders to look at the psychological factors that influence behavior at work in order to propel teams to success.

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