Monday, 26 August 2013

The Daily Idea from Harvard Business Review

  Daily Idea - Harvard Business Review

August 26, 2013

Debt Collectors Should Use Pleasure, Not Pain


Debt collectors are notorious for their bully tactics — the endless barrage of phone calls, the threats of litigation, you name it. But it doesn't have to be this way. CFS2, for example, uses a much gentler (and more successful) approach to collecting its monies: kindness. Instead of harassing debtors, the firm helps them find what they need most: more money and better jobs. By writing their résumés, prepping them for interviews, and shepherding them through the application process, the company has managed to bring in twice what most other debt collection agencies can collect. Maybe virtue is more than its own reward.

SOURCE: The Debt Collection Company that Helps You Get a Job by Sarah Green


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