Monday, 21 October 2013

The Daily Idea from Harvard Business Review

  Daily Idea - Harvard Business Review

October 21, 2013

Language Is an Obstacle to Change


Language can be a shortcoming. Think about "TV show." It's a term that's been around since the 1940s, and has survived into the multi-platform present. But, in some cases, the term just doesn't cut it. Netflix, for example — i.e., not a major TV network — produced House of Cards, and allowed fans to stream the political drama to a host of digital devices. But Netflix received some push back for releasing the "episodes" — language, again — in one fell swoop instead of episodically. Why? Well, that's not the status quo for a TV show. Do you see the problem here? Outdated language has a way of clouding our judgment. And if it weren't for our insistence on hanging onto old terms, we'd probably be more open to change.


SOURCE: Can You Invent Something New If Your Words Are Old? by Deborah Mills-Scofield


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