Do you know who your best customers are?

Having trouble viewing this email? Click here to see it in a web browser. DO YOU KNOW WHO YOUR BEST CUSTOMERS ARE? HBR's Go To Market Tool: Customer Lifetime Value Struggling to meet aggressive revenue targets with limited marketing resources? Determined to figure out which customers to invest in and which to ignore but not sure where to begin? HBR's Go To Market Tool: Customer Lifetime Value will get you started. Based on the work of leading business school faculty Jill Avery (Harvard Business School) and Thomas Steenburgh (Darden School of Business), this tool gives you a rigorous yet efficient process to determine how profitable all your customer segments are throughout their relationship with your company — and what steps to take to increase their value. You'll learn how to: Segment your customers: Break your customers into distinct subgroups and compare their long-term profitability. Calculate acquisition costs per customer: Figure out how much to spend to acquire your best customers. Determine customer retention: Identify which customers are worth retaining and how much to spend to keep them coming back. View preview of HBR's Customer Lifetime Value » Buy HBR's Go to Market Tools: Customer Lifetime Value today for just $125 for a six-month license » ORDER NOW Product #GTM3TL Only $125* Real-world case study shows you how it works. A brief tutorial walks you through the data gathering, calculations, and analysis that will help you determine which customers are worth your attention — and which you should disregard. Results you'll want to share. When you're ready to present your case and defend your budget request, export your data and graphical results in a ready-made yet fully customizable PowerPoint. Use again and again. Download the Excel spreadsheet version of the Customer Lifetime Value tool to have on your desktop to use again and again. Get HBR's Go to Market Tools: Customer Lifetime Value now — just $125* for a six-month license. Plus download your own Excel version of the tool to use anywhere, anytime. Also, be sure to check out HBR's other Go To Market Tools: Market Sizing offers a step-by-step process for estimating the size of your market and your business's potential for growth. View preview » Pricing for Profit helps you turn your raw data into a clear analysis to confidently arrive at the most profitable price. View preview » *Six-month license. To order by phone, call us toll-free at 800-668-6780 and mention referral code 01892. Outside the U.S. and Canada, call +1-617-783-7450. If you do not wish to receive special offer email messages from Harvard Business Review, click here. If you do not wish to receive any email messages from Harvard Business Review, click here. Copyright © 2013 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved. Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163 Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)