The Daily Idea from Harvard Business Review

 

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November 19, 2013 In Praise of Amazon's Ever-Changing Business Model Amazon has changed a lot over the years — sometimes quite dramatically. The e-commerce giant, for example, transformed itself from a middleman between customers and distributors into a mega-stocked, fast-shipping behemoth. There's been a ton of small-scale changes as well. Same-day shipping and Sunday delivery in select cities are just two of many recent examples. Change, and change some more. It's the Amazon way. And this attitude is one of the biggest reasons for the company's success. SOURCE: Amazon Constantly Audits its Business Model by Karan Girotra and Serguei Netessine

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