Wednesday 4 December 2013

The Daily Idea from Harvard Business Review

  Daily Idea - Harvard Business Review

December 04, 2013

Long Live Digital


Every day there's a new lament about the publishing industry. Encyclopedia Britannica, for example, received a lot of negative press when it decided to kill its print edition, and more recently, New York caught the ire of the old guard by reducing its print issues from 42 per year to 29. But these aren't reasons to be concerned. Those faux-leather encyclopedias from our youth? They were only 1% of Encyclopedia Britannica's revenue to begin with, and the company is reinventing itself online with great success. New York? Instead of laying people off, the magazine is hiring 15 people to join its digital team. It seems like a bias for print is blinding some people's view of the digital future.

SOURCE: Publishers, Stop Crying Over Spilled Ink by Sarah Green


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