The Daily Idea from Harvard Business Review

 

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December 06, 2013 Why Black Friday Was "Meh" Black Friday sales dropped 2.7% from last year. We can blame some of the dip on consumers making more purchases online, but brick-and-mortar retailers should place some of the blame on themselves, too. Since Thanksgiving fell late on the calendar this year, retailers started their big sales early — in some cases, weeks ahead of the big day. This stole away some of the punch, excitement, and exclusivity of Black Friday. The sales went on too long, customers lost their call to action. SOURCE: How Black Friday Lost its Mojo by Rafi Mohammed

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