When you're building a business, it's obvious that you want to find lucrative projects. What's less obvious is that, at a certain point, saying yes to all opportunities — even profitable ones — may actually thwart your future success. Why? If you take on too much, you'll become spread too thin and risk prioritizing money over other important factors, such as learning. In the early days of your business, a project that tests and expands the limits of your skills is exactly what you should be looking for. But after a while, things that used to be novel no longer seem so interesting — and that's when it's tempting to say yes to something just for the money. Make sure to ask yourself: "Do I really want to do this project? Paycheck aside, will it help me reach my goals?" Sometimes, to preserve your happiness, it's OK to say no to the money.
Adapted from "When to Turn Down a Lucrative Opportunity," by Dorie Clark
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