Wednesday 5 April 2023

Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World

 
 
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 Fool Me Once: Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry
 
Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds. Susman highlights the principles that will help any leader challenged with communicating in our noisy, turbulent world.
 
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 Fool Me Once: Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry
 
Fraud is everywhere, from Nigerian "princes," embezzlers, and Ponzi schemers to corporate giants like Enron and Volkswagen. We're so accustomed to hearing about fraud that our abilities to identify it and speak about it are limited. No more. In Fool Me Once, renowned forensic accounting expert Kelly Richmond Pope shows fraud in action, uncovering what makes perps tick, victims so gullible, and whistleblowers so morally righteous, while also encouraging us to look at our own behaviors and motivations in the hope of protecting ourselves and our companies.
 
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 Good Power: Leading Positive Change in Our Lives, Work, and World
 
A Wall Street Journal Bestseller
Ginni Rometty led one of the world's most iconic companies, and in Good Power she recounts her groundbreaking path from a challenging childhood to becoming the CEO of IBM and one of the world's most influential business leaders. With candor and depth, Rometty shares milestones from her life and career while redefining power as a way to drive meaningful change in positive ways for ourselves, our organizations, and for the many, not just the few—a concept she calls "good power."
 
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