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Building Psychological Attachment — Not Just Ownership — Into Web3. User interest in crypto projects is often transactional, mercenary, and short-lived. Here's how to change that. Create Winning Customer Experiences with Generative AI. Three recommendations for where — and how — to deploy this new technology. The latest on HBR.org 01 Building Psychological Attachment — Not Just Ownership — Into Web3 User interest in crypto projects is often transactional, mercenary, and short-lived. Here's how to change that. by Li Jin 02 Create Winning Customer Experiences with Generative AI Three recommendations for where — and how — to deploy this new technology. by Nicolaj Siggelkow, Christian Terwiesch 03 A Forensic Accountant on How Companies Can Avoid Fraud and Scandal A conversation with DePaul University professor Kelly Richmond Pope about warning signs we regularly miss.   Audio by Harvard Business Review 04 You Checked Out at Work. Here's How to Check Back In. Three ways to reengage after you quiet quit. by Octavia Goredema 05 How to Make Difficult Conversations Worse, as Seen on "Succession" Four common mistakes the Roys – and Cousin Greg – made this week. by Francesca Gino ADVERTISEMENT Get Premium access to everything HBR. With a Premium subscription, you'll unlock HBS's world-famous case studies and 4 complimentary ebooks each year. Choose your subscription plan Article Keeping Your Confidence Up During a Lengthy Job Search by Marlo Lyons It can be hard to present your best self when you're feeling self-doubt. Read more Ebook Artificial Intelligence: The Insights You Need from Harvard Business Review by Harvard Business Review, Thomas H. Davenport, Erik Brynjolfsson, Andrew McAfee $22.95 Learn more Don’t forget you’re entitled to 20% off your first purchase* *Use promo code HBRORGREG4. View details here. View in browser Contact us Privacy policy Manage newsletter preferences Unsubscribe

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